Overlay Feedback Survey

What is the goal of this survey?

We are fully aware of the concerns regarding false advertising and deceptive marketing issues by some overlay vendors and the dangers that they may present.

The goal of this survey about overlays is to gather IAAP members experience and opinions to help IAAP form a position statement and to ensure through advocacy, awareness,and education that IAAP members and persons with disabilities are protected against potential misrepresentations of the benefits and capabilities of those products.

Why this survey?

Over the last three months IAAP has pro-actively been examining the concerns around false claims about overlays and widgets through a taskforce. The taskforce was launched in November 2021. Its charter is not to comment on any specific technology but to
(1) explore how possible overlay false advertising could be harming the accessibility profession and people with disabilities
(2) review IAAP Code of Conduct and Ethics statements regarding false marketing claims by members and
(3) publish findings and any action steps taken.

How do we define overlay?

“Overlay” is a broad term that describes many different tools, however, generally, the term is used to describe tools that seek to improve accessibility by modifying the code of a web page (typically with JavaScript) and usually come in the form of a toolbar, plugin, app, or widget, without making changes to the website’s source code.

Are you an IAAP Member?
Are you a vendor or distributor for overlays?
Are you a vendor that competes with companies that sell overlays?
What is your level of understanding of general “overlay” technology?
Are you an individual that has used overlay(s) for your website?
Does your company use website overlays?
If you are using overlays, is it for permanent or temporary use?
Have you seen false claims in advertising by overlay companies about overlay technology in the past year?
Have you seen accurate claims in advertising by overlay companies about overlay technology in the past year?
What is your opinion of overlay companies marketing claims made in their advertisements?
Do you believe IAAP should comment on marketing related to accessibility technology?
Do you think IAAP should comment on marketing claims related to overlays specifically? 
Do you believe IAAP should hold Members accountable for their marketing claims related to accessibility (not specific to overlays), through amendments to its Code of Conduct?
Would you be willing to notify IAAP of infringements of the updated Code of Conduct should something be brought to your attention?
Would you be interested in IAAP holding a panel discussion or other activities on overlays, discussing various perspectives on the technology?
Which position(s) and follow-up step(s) do you believe IAAP should take as an organization? (check all that apply)

Thank you for your feedback.

Thank you for taking the time to fill out this survey. If you would like to provide additional feedback or set up an appointment to speak with the IAAP team, please use our IAAP Feedback Form.

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